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Alex vs Semrush

Semrush is a traditional SEO platform that added AI visibility as an add-on — starting at $199/mo for 50 prompts. Alex is AI-native from the ground up — 50 prompts, website audit, content generation, and an AI copilot at $39/mo. Purpose-built beats bolted-on.

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Feature Comparison

Alex vs Semrush — side by side

Feature
Alex$39/mo
SemrushStarts at $199/mo
AI platform trackingChatGPT + add platforms
Daily tracked prompts50-400/day50-200/day (starts at $199/mo)
Website AI auditFull audit (100-1,000 pages)AI site audit (add-on)
AI-optimized content generation3-40 articles/mo
AI Copilot Strategist
One-click competitor reverse-engineering
AI keyword research (real prompts)
Citation & source tracking
Brand sentiment & share of voice
Self-serve signup (no sales call)
Free tier available

Semrush is a traditional SEO platform with an AI Visibility Toolkit add-on starting at $199/mo.

What you get with Alex

AI Copilot Strategist — pulls live dashboard data to deliver prioritized, data-backed action plans on demand.
AI-optimized content generation — full articles with citations, schema markup, and inline images. 3-40/mo included.
One-click competitor reverse-engineering — see what competitors are winning and get a step-by-step plan to beat them.
AI-native platform — built for AI search from the ground up, not bolted onto a traditional SEO tool.
$39/mo for 50 prompts vs $199/mo — same prompt volume at a fraction of the price.
Free tier with no credit card — start tracking immediately, upgrade when ready.

See how Alex compares to Semrush

Alex AI visibility dashboard tracking brand mentions across AI platforms

Alex — AI-native agent built for AI search from the ground up

Semrush AI Visibility Toolkit dashboard

Semrush — traditional SEO platform with AI visibility add-on

Why teams choose Alex

🎯

AI-Native vs. SEO Add-On

Semrush built its AI Visibility Toolkit on top of a 15-year-old SEO platform. AI tracking is one feature among dozens. Alex is built from the ground up as an ai visibility platform for the ai search engine era — every feature is designed for AI visibility, not adapted from traditional SEO. Purpose-built tools go deeper. Among ai search visibility tools, that focus matters.

💰

$39/mo vs $199/mo for the Same 50 Prompts

Semrush One Starter costs $199/mo for 50 tracked prompts. Alex Starter costs $39/mo for 50 tracked prompts — plus website audit, content generation, and an AI copilot that Semrush doesn't have at any price. Adding domains to Semrush costs $99/mo each. Adding prompts costs $60/mo per 50. Among ai seo tools, Alex delivers more at a fifth of the price.

🤖

AI Copilot That Acts, Not Just Dashboards

Semrush gives you dashboards, reports, and data. Alex gives you an AI Copilot Strategist that pulls live data and delivers prioritized action plans — plus generates the content to fix your visibility gaps. Semrush diagnoses. Alex diagnoses and acts. That's generative engine optimization with execution built in.

2,500+
Companies
7+
AI Platforms Tracked
100K+
Web Pages Audited
1M+
AI Queries Analyzed

Frequently Asked Questions

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Track your AI search visibility in 60 seconds

Start with a free AI visibility report. See where your brand appears across ChatGPT, Gemini, Perplexity, and more. No credit card required.

Try Alex Free

No credit card. No commitment. 100% free trial.