Alex vs Semrush
Semrush is a traditional SEO platform that added AI visibility as an add-on — starting at $199/mo for 50 prompts. Alex is AI-native from the ground up — 50 prompts, website audit, content generation, and an AI copilot at $39/mo. Purpose-built beats bolted-on.
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Feature Comparison
Alex vs Semrush — side by side
| Feature | Alex$39/mo | SemrushStarts at $199/mo |
|---|---|---|
| AI platform tracking | ChatGPT + add platforms | |
| Daily tracked prompts | 50-400/day | 50-200/day (starts at $199/mo) |
| Website AI audit | Full audit (100-1,000 pages) | AI site audit (add-on) |
| AI-optimized content generation | 3-40 articles/mo | |
| AI Copilot Strategist | ||
| One-click competitor reverse-engineering | ||
| AI keyword research (real prompts) | ||
| Citation & source tracking | ||
| Brand sentiment & share of voice | ||
| Self-serve signup (no sales call) | ||
| Free tier available |
Semrush is a traditional SEO platform with an AI Visibility Toolkit add-on starting at $199/mo.
What you get with Alex
See how Alex compares to Semrush

Alex — AI-native agent built for AI search from the ground up

Semrush — traditional SEO platform with AI visibility add-on
Why teams choose Alex
AI-Native vs. SEO Add-On
Semrush built its AI Visibility Toolkit on top of a 15-year-old SEO platform. AI tracking is one feature among dozens. Alex is built from the ground up as an ai visibility platform for the ai search engine era — every feature is designed for AI visibility, not adapted from traditional SEO. Purpose-built tools go deeper. Among ai search visibility tools, that focus matters.
$39/mo vs $199/mo for the Same 50 Prompts
Semrush One Starter costs $199/mo for 50 tracked prompts. Alex Starter costs $39/mo for 50 tracked prompts — plus website audit, content generation, and an AI copilot that Semrush doesn't have at any price. Adding domains to Semrush costs $99/mo each. Adding prompts costs $60/mo per 50. Among ai seo tools, Alex delivers more at a fifth of the price.
AI Copilot That Acts, Not Just Dashboards
Semrush gives you dashboards, reports, and data. Alex gives you an AI Copilot Strategist that pulls live data and delivers prioritized action plans — plus generates the content to fix your visibility gaps. Semrush diagnoses. Alex diagnoses and acts. That's generative engine optimization with execution built in.
Frequently Asked Questions
Pro — For Growing Brands
100 daily prompts, unlimited projects, 10 AI-optimized articles/mo, 4 AI platforms, advanced competitor analysis, and full AI copilot access.
$149/month — Most popular →Advanced — For Agencies & Teams
400 daily prompts, 40 articles/mo, 1,000-page website audit, all playbooks, and advanced competitor analysis. Scale AI visibility across clients.
$399/month — Full power →More Alternatives
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Track your AI search visibility in 60 seconds
Start with a free AI visibility report. See where your brand appears across ChatGPT, Gemini, Perplexity, and more. No credit card required.
Try Alex FreeNo credit card. No commitment. 100% free trial.